Blog


The Faith Perceptions blog features articles written by our team. Topics range from trends in churches to the strange things our mystery guests experience while visiting churches. 


Check out snippets from our most recent blog posts below and view them all on our blog.

  • 7 WAYS TO MAKE YOUR CHURCH SIGNAGE GUEST FRIENDLY

    My husband was leading worship at a church I had never been to before. I planned to join him and attend the later service. When I arrived, I had no idea what door to enter and I ended up walking in a side door that opened right up into the sanctuary while the early service was still happening. That was pretty embarrassing and something I’ve never forgotten... Read More

  • 3 WAYS ‘MYSTERY GUESTS’ CAN IMPROVE YOUR CHURCH

    I get that some people reject faith in God and therefore will never darken the door of another church, but what I can’t accept is that some people don’t come back because they felt rejected by the church. Unchurched people are more skeptical than ever about attending church. Yet there are scores of people that visit churches every weekend, searching for something. So why aren’t they returning, and does it have anything to do with what they experience when they get there? ... Read More

  • THE ONE THING TO GET RIGHT THIS WEEKEND

    I don’t usually listen in on other people’s phone conversations, but today I couldn’t help but overhear my coworker laughing, and chatting up the person on the other end of the line who had just called into our office. She’s like that. One of those people that treats you like you matter regardless of how busy she is. She remembers details and things like a person’s birthday or when their kids are sick. And, as I’m listening, I’m thinking that person on the other end is grateful because who doesn’t like to be valued like that?... Read More

  • 5 WAYS YOUR CHURCH CAN STAY CONNECTED TO GUESTS AFTER THEY VISIT

    Last week, we revealed data on the research we’ve been doing over the past year concerning how churches are following-up with their visitors. Here’s what we found: “More than 75% of the time churches aren’t following up with visitors that leave their contact information.”... Read More

  • GUEST FOLLOW-UP: WHY IT MATTERS AND WHY IT’S NOT HAPPENING

    I went for a job interview. I remembered to smile, sit up straight, and not give canned answers. After the interview they said I’d definitely hear from them soon. They never contacted me. I had a nice evening out with a friend of a friend. I gave my phone number, but never received a call. My family attended a new church and loved it! The church asked us to fill out a connect card so that we could stay in touch with what was happening at the church and hopefully get connected. It’s been months…and still no contact. What do these three scenarios have in common? Rejection... Read More