How We're Different

All things are not created equal and it’s pretty easy these days to say you’re different even when you’re not.

We’ve been gathering the thoughts and opinions of first-time guests at churches since 2008. We have thousands of pieces of data that provide insight into what makes someone feel welcome and what doesn’t. We are the only firm that gathers the opinions of multiple people in the church’s mission field with a focus on the unchurched - because their opinions are usually the least biased. We can also come on-site and spend time with you, but it won't be to white-glove the baseboards.  We care more about the people than the building. Whether we're holding focus groups, conducting surveys, or providing any of our other services, we remain focused on hospitality and getting guests to come back because that's where we can make the greatest impact.

Whether we are consulting, researching, or training for you, we use methods that are proven. That, combined with a decade of experience, enhances our mission to serve our clients and the Kingdom.

Churches are not businesses. We get that, and we believe that. Back in 2008, our parent company (Hendrickson Business Advisors) had only two people on staff and only served businesses. Just like the name says. Then, something really cool happened. While working on a project, we wondered if maybe some of what we do to make businesses stronger could also work for churches, After a flurry of conversations and research (and no small amount of prayer) Faith Perceptions was born. 

Faith Perceptions started with only twelve churches. Since then, we have worked with over 1,000 churches and other faith-based organizations throughout the United States. We provide everything from the Mystery Guest Program to other forms of traditional market research including focus groups and surveys, hospitality consulting, and training. We are dedicated to providing our clients with information and recommendations that help them reach people in their mission field. 

We believe that by providing unbiased research gathered with the best interests of our clients in mind and supported by an efficient balance of people an technology, we enhance our clients' efforts to strengthen their churches and organizations and support the Greater Good. 

Our Core Values

People matter to God and they matter to us.

We are honest. Sometimes the truth is hard to hear and it can be tempting to sugar coat it, but not hearing it makes things even harder in the long run. 

You can depend on us. It can be exhausting to work with people you can't count on to do what they promise.


We are continually assessing how we can better serve our clients without wasting resources.


There is usually more than one way to solve any problem, and we're not threatened by that.  We're teachable, adaptable, and collaborative.