Melanie Smollen, President

Melanie Smollen is a native of Traverse City, Michigan and now lives in Cape Girardeau, Missouri with her husband, Paul, who is in full-time ministry. They are parents to four amazing kids, two dogs, and a cat.

In 2008, Melanie had an idea to change the way churches approach hospitality and growth and Faith Perceptions was born. The Mystery Guest Program was developed soon after to help churches improve the way they welcome and connect with first-time guests. Melanie consults with churches across the country and speaks at conferences and other events about the research and work of Faith Perceptions.

Away from the office, you can find her enjoying the simple things in life like quiet time with a cup of coffee, eating good food (southern style), and cooking up a big meal for her family and friends.

Click here to email Melanie.

Jennifer Hendrickson, CEO

Raised in Springfield, Missouri, Jennifer holds a bachelor's degree in Finance from Missouri State University. She also holds a Masters in Business Administration (MBA) from Southeast Missouri State University and two graduate degrees in banking through Vanderbilt and Louisiana State.

Jennifer and her husband, Rhett, started Hendrickson Business Advisors, LLC in 2007, fulfilling a lifelong dream of owning their own business. The firm provides management and marketing consulting services to small and mid-sized businesses across all industries. They also own a business brokerage franchise: Murphy Business of Cape Girardeau.

Giving back to the community has always been a priority for Jennifer.  She is involved with several organizations including the Zonta Club of Cape GirardeauCape Girardeau Area Chamber of Commerce, and Progressive Farm Credit Services.

Together, Rhett and Jennifer have one daughter and reside in Cape Girardeau. In their spare time, they enjoy traveling, SCUBA diving, reading, and community service. 

Click here to email Jennifer.

Tony Buehrle, Director of Business Development

Tony Buehrle retired in 2017 as Development Director at Notre Dame Regional High School in Cape Girardeau, MO, a position he held since 2002. Buehrle has been in sales and marketing for more than 40 years. Prior to leading the Notre Dame Foundation, Tony was Regional Development Director of Military Sales for Supervalu/Wetterau/Nash Finch and was responsible for developing manufacturer and distribution logistics encompassing $50M in sales. Tony also served as the Director of Food and Nutrition Services at Saint Francis Medical Center as well as Restaurant Management with the Drury Corporation.


Tony continues as a member of the Notre Dame Regional High School Foundation Board. He is Treasurer of the Southeast Missouri Council on Philanthropy, past vice president of the St. Louis Planned Giving Council, past president of Cape West Rotary, a member of Knights of Columbus Council 11205, St. Vincent De Paul Parish, and a lifetime member of the Friends of Saint Francis with Saint Francis Medical Center

Click here to email Tony.

Kelli Foster, Project Manager

Kelli Foster was born in Winona, Minnesota and moved to Missouri when her father joined the military. She grew up in Devils Elbow, Missouri and attended Waynesville High School. Kelli moved to Cape Girardeau, Missouri to attend college at Southeast Missouri State University in 2007 where she graduated with a Marketing Management degree in 2011 with a minor in Spanish. In college, she was very involved with Catholic Campus Ministry, where she met numerous lifelong friends and mentors who taught her about the joy of being a Christian in today’s world. It was at CCM where she was able to grow in her faith and personal walk with God. With that, she is prepared to see her role at Faith Perceptions with more passion and purpose.

Kelli joined the team as Project Manager in July 2013. She is a passionate young professional excited to help churches see where they are strong and what areas they can tweak to improve first impressions. As Project Manager she is involved in the day to day operations of the company as well as client and mystery guest relations.

In her free time, she loves to cook, jog, play tennis, and is always looking for a good book to read. She loves watching the Green Bay Packers' games with her family and is a big fan of the TV show Blue Bloods. She is very involved at The Cenacle, a Catholic young adult ministry in Cape Girardeau.

Click here to email Kelli.

Kate Roth, Project Coordinator

Kate Roth was locally born and raised in the Cape Girardeau area. She is a graduate of Southeast Missouri State University with a degree in Human Resources Management. With the rapid growth of Faith Perceptions, Kate joined the team in February 2010 to help manage the mystery guest portion of the endeavor. While others on the team reach out to new clients and work with church planters, Kate responds to mystery guests' questions and organizes the church visits.

Kate enjoys staying involved with her favorite organization, FBLA-PBL. She currently serves as the officer coach for Missouri's state officers and is the secretary for the state's board of directors. In her free time, she likes to spend time with family and friends, read, and bake.

Click here to email Kate.

Suzi Reinwald, Project Coordinator

Suzi Reinwald was born and raised on a farm in Southeast Missouri where community and family are deeply valued. After working for over a decade in sales, Suzi was inspired to do something more to directly impact local communities, and joined the Faith Perceptions team. Because of Suzi’s natural ability to create strong and sustainable relationships with clients she was a natural fit, and is highly valued.

She is a Chamber of Commerce Leadership Graduate, serves on the board for Lutheran Family and Children’s Services of Southeast Missouri, and helps numerous organizations with events and fundraising. Outside of work, Suzi can be found cooking, crafting,
supporting local arts, traveling, and best of all spending time with family and friends.

Click here to email Suzi.

Haylee Owens, Project Coordinator

Haylee was raised in Kennett, Missouri and moved to Cape Girardeau in 2005 to attend Southeast Missouri State University, where she graduated with a degree in Political Science with a minor in Mass Communications. In college, she was involved in the Ignite campus ministry and also served as Vice President of Chapter Development for the National Panhellenic Council Executive Board. She currently lives in Cape Girardeau with her husband, Justin, and dog, Tucker.

Haylee is passionate about helping churches discover how they can provide the best guest experience and improve outreach to their community. She is excited to combine her professionalism and faith as Project Coordinator for Faith Perceptions, where she will work with and assist mystery guests and organize church visits.

Haylee is a volunteer youth leader with the student ministry at Lynwood Baptist Church and enjoys spending free time with the students and other volunteer leaders. She loves reading, crafting, and spending time with family and friends. She can often be found watching St. Louis Cardinals baseball games or Carolina Panthers football games with her husband.

Click here to email Haylee. 

Victoria Pfau, Lead Validator

Victoria Pfau (better known as Tori) is a Cape Girardeau native. She graduated from Southeast Missouri State University with a BFA in Graphic Design and gained experience in marketing through previous jobs. She is our lead validator in charge of the validation process for all market research surveys. She joined our team in 2018.


Tori is active in the arts and is a board member on the Arts Council of Southeast Missouri. She is also involved in the annual Vintage Now Fashion Show to benefit the local Safe House for Women. You can usually find her enjoying downtown Cape Girardeau, when she’s not reading, cooking, or finding creative things to do.

Click here to email Tori.

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