Melanie Smollen, President

Melanie Smollen is a native of Traverse City, Michigan and now lives in Cape Girardeau, Missouri with her husband, Paul, who is in full-time ministry. They are parents to four amazing kids, two dogs, and a cat.

In 2008, Melanie had an idea to change the way churches approach hospitality and growth and Faith Perceptions was born. The Mystery Guest Program was developed soon after to help churches improve the way they welcome and connect with first-time guests. Melanie consults with churches across the country and speaks at conferences and other events about the research and work of Faith Perceptions.

Away from the office, you can find her enjoying the simple things in life like quiet time with a cup of coffee, eating good food (southern style), and cooking up a big meal for her family and friends.

Click here to email Melanie.

Jennifer Hendrickson, CEO

Raised in Springfield, Missouri, Jennifer holds a bachelor's degree in Finance from Missouri State University. She also holds a Masters in Business Administration (MBA) from Southeast Missouri State University and two graduate degrees in banking through Vanderbilt and Louisiana State.

Jennifer and her husband, Rhett, started Hendrickson Business Advisors, LLC in 2007, fulfilling a lifelong dream of owning their own business. The firm provides management and marketing consulting services to small and mid-sized businesses across all industries. They also own a business brokerage franchise: Murphy Business of Cape Girardeau.

Giving back to the community has always been a priority for Jennifer.  She is involved with several organizations including the Zonta Club of Cape GirardeauCape Girardeau Area Chamber of Commerce, and Progressive Farm Credit Services.

Together, Rhett and Jennifer have one daughter and reside in Cape Girardeau. In their spare time, they enjoy traveling, SCUBA diving, reading, and community service. 

Click here to email Jennifer.

Tony Buehrle, Director of Business Development

Tony Buehrle retired in 2017 as Development Director at Notre Dame Regional High School in Cape Girardeau, MO, a position he held since 2002. Buehrle has been in sales and marketing for more than 40 years. Prior to leading the Notre Dame Foundation, Tony was Regional Development Director of Military Sales for Supervalu/Wetterau/Nash Finch and was responsible for developing manufacturer and distribution logistics encompassing $50M in sales. Tony also served as the Director of Food and Nutrition Services at Saint Francis Medical Center as well as Restaurant Management with the Drury Corporation.


Tony continues as a member of the Notre Dame Regional High School Foundation Board. He is Treasurer of the Southeast Missouri Council on Philanthropy, past vice president of the St. Louis Planned Giving Council, past president of Cape West Rotary, a member of Knights of Columbus Council 11205, St. Vincent De Paul Parish, and a lifetime member of the Friends of Saint Francis with Saint Francis Medical Center

Click here to email Tony.

Cody Green, Project Manager

Cody Green is from Jackson, MO. He attended college at Southeast Missouri State University. After graduation, he moved to Lynchburg, VA to attend seminary at Liberty University, pursuing a Masters of Arts in Religion in Church Ministry & Discipleship. He moved back to the Cape Girardeau area in 2017.

Cody joined the team as a Project Manager of Faith Perceptions in September 2018. Cody is passionate about ministry and growing the Church. He loves working at Faith Perceptions because it gives him the opportunity to impact the Church on a larger scale than he ever thought possible.

Outside of work, Cody enjoys playing basketball or whatever city league sport is in season. He is captivated by the space industry and would volunteer to move to Mars if the opportunity presented itself. He also enjoys outdoor activities and traveling with his wife, Jessie. 

Click here to email Cody.

Kate Roth, Project Coordinator

Kate Roth was locally born and raised in the Cape Girardeau area. She is a graduate of Southeast Missouri State University with a degree in Human Resources Management. With the rapid growth of Faith Perceptions, Kate joined the team in February 2010 to help manage the mystery guest portion of the endeavor. While others on the team reach out to new clients and work with church planters, Kate responds to mystery guests' questions and organizes the church visits.

Kate enjoys staying involved with her favorite organization, FBLA-PBL. She currently serves as the officer coach for Missouri's state officers and is the secretary for the state's board of directors. In her free time, she likes to spend time with family and friends, read, and bake.

Click here to email Kate.

Suzi Reinwald, Project Coordinator

Suzi Reinwald was born and raised on a farm in Southeast Missouri where community and family are deeply valued. After working for over a decade in sales, Suzi was inspired to do something more to directly impact local communities, and joined the Faith Perceptions team. Because of Suzi’s natural ability to create strong and sustainable relationships with clients she was a natural fit, and is highly valued.

She is a Chamber of Commerce Leadership Graduate, serves on the board for Lutheran Family and Children’s Services of Southeast Missouri, and helps numerous organizations with events and fundraising. Outside of work, Suzi can be found cooking, crafting,
supporting local arts, traveling, and best of all spending time with family and friends.

Click here to email Suzi.

Haylee Owens, Project Coordinator

Haylee was raised in Kennett, Missouri and moved to Cape Girardeau in 2005 to attend Southeast Missouri State University, where she graduated with a degree in Political Science with a minor in Mass Communications. In college, she was involved in the Ignite campus ministry and also served as Vice President of Chapter Development for the National Panhellenic Council Executive Board. She currently lives in Cape Girardeau with her husband, Justin, and dog, Tucker.

Haylee is passionate about helping churches discover how they can provide the best guest experience and improve outreach to their community. She is excited to combine her professionalism and faith as Project Coordinator for Faith Perceptions, where she will work with and assist mystery guests and organize church visits.

Haylee is a volunteer youth leader with the student ministry at Lynwood Baptist Church and enjoys spending free time with the students and other volunteer leaders. She loves reading, crafting, and spending time with family and friends. She can often be found watching St. Louis Cardinals baseball games or Carolina Panthers football games with her husband.

Click here to email Haylee. 

Victoria Pfau, Lead Validator

Victoria Pfau (better known as Tori) is a Cape Girardeau native. She graduated from Southeast Missouri State University with a BFA in Graphic Design and gained experience in marketing through previous jobs. She is our lead validator in charge of the validation process for all market research surveys. She joined our team in 2018.


Tori is active in the arts and is a board member on the Arts Council of Southeast Missouri. She is also involved in the annual Vintage Now Fashion Show to benefit the local Safe House for Women. You can usually find her enjoying downtown Cape Girardeau, when she’s not reading, cooking, or finding creative things to do.

Click here to email Tori.

Rhett  Hendrickson, Trainer

Rhett helps people create cultures that they want to work in.

Rhett is an internationally certified trainer for Dale Carnegie Training in the core Dale Carnegie Course, High Impact Presentations, and Sales – garnering consistent participant evaluation scores above the 95th percentile. He has trained employees for a wide variety of companies including Procter and Gamble; Nestle Purina; US Bank, URS Corporation; Kerber, Eck, and Braeckel; Do It Best; IBM; The United Way; Brown and Crouppen; Royal Canin; Hospital Sisters Health System; Crowe, Chizek and Company; and many more - both public and private.

Born and raised in Cape Girardeau, Missouri, Rhett started training lifeguards for the Boy Scouts of America in the mid 1980’s and is a past faculty member of the BSA’s National Camping School. Upon completing his Bachelor’s degree from Southeast Missouri State University, he took a position with the Greater St. Louis Area Council of the Boy Scouts of America where he recruited and trained adult volunteers who then assisted with adaptive recreation activities for high school students with special needs. He returned to Cape Girardeau to take a position at Southeast Missouri Hospital as the hospital's liaison to the business community. Rhett and his wife, Jennifer, started Hendrickson Business Advisors in 2007, where his focus returned to interpersonal relations and communication skills training.

Among Rhett's awards and distinctions are the Young Alumni Merit Award (2009) from Southeast Missouri State University; 40 Under 40 (2008) from Cape Girardeau's Business Today; and 30 Under 30 (2001) from Fast Forward Magazine in St. Louis. He is a Vigil Honor member of the Order of the Arrow and assistant Scoutmaster with Boy Scout Troop 2, chartered to Grace United Methodist Church in Cape Girardeau. He is a board member, volunteer, and Community Impact Committee Chairperson for the United Way of Southeast Missouri, a board member for the Cape Girardeau Community Caring Council and plays viola with the Southeast Missouri Symphony Orchestra for which he also serves as a board member. He is a member of the Cape Girardeau Area Chamber of Commerce and the Jackson, Missouri Chamber of Commerce and has served as an instructor for the Boy Scouts of America's National Camping School. 

In his spare time, Rhett enjoys SCUBA diving, landscaping, genealogy, camping, canoeing, and reading. He and Jennifer reside in Cape Girardeau with their daughter. 

Click here to email Rhett.

Terra Bennett, Online

Presence Specialist

Terra Bennett was raised in a rural community in the southern part of Missouri. She attended Southeast Missouri State University focusing on a degree in Integrated Marketing Communications. In 2012 she made Cape Girardeau, MO her permanent home with her two daughters.

It wasn't until she moved back to the area that she discovered her true passion for helping others succeed through the work she is now devoted to on a daily basis. From working for a full service marketing and advertising agency to owning her own full service agency, she truly believes in what she works so hard to accomplish every day for each client. Terra's empathy helps her to understand their needs and make their goals obtainable. From algorithms to websites and so much more, she is our online presence guru, and a team member since 2018.  

Terra's community is very close to her heart and giving back is her way of serving those around her. She is an active board member of The Friends of Saint Francis with Saint Francis Healthcare and serves as the Development Chair. She has been a part of the annual Vintage Now Fashion Show for several years benefiting the Safe House for Women and continues to be a supporter, served as a member and event chair for the American Cancer Society local Cape Cancer Gala, a past marketing committee member with the Cape Girardeau Career & Technology Center, and planning committee member for the 2015 USGA Women's State Championship. She is a member of the Cape Girardeau Area Chamber of Commerce, and the Jackson Area Chamber of Commerce

In her free time she coaches her children in sports, loves to read, run, canoe, whitewater raft, camp, and travel to new places. She is also actively involved in her daughters' school and their parish.

Click here to email Terra.