Melanie Smollen, President

Melanie is a speaker and church hospitality consultant who has worked with over 1,500 churches of every size helping them create welcoming first impressions and connect with the very people they are trying to reach.

She founded Faith Perceptions and the Mystery Guest Program (like mystery shopping, but for churches) back in 2008 and has sent over 10,000 unchurched mystery guests into churches to learn from their experiences and help churches see themselves through the eyes of a guest.

Her passion for seeing the church grow and reach people has led her to share her research and develop best practices for church hospitality. She has been interviewed and spoken at numerous events across the nation on the work of Faith Perceptions and mystery guest experiences are featured in several Christian publications, blogs, and articles. 

She also leverages 10 years of experience in market research and hospitality consulting to oversee the market research projects for Hendrickson Business Advisors (our parent company that works with businesses).

Melanie is a native of Traverse City, Michigan and now lives in Cape Girardeau, Missouri with her husband, Paul, who is in full-time ministry. They are parents to four amazing kids, a dog, and a cat. Away from the office, you can find her enjoying the simple things in life like quiet time with a cup of coffee, eating good food (southern style), and cooking up a big meal for her family and friends.

Click here to email Melanie.

Jennifer Hendrickson, CEO

Raised in Springfield, Missouri, Jennifer holds a bachelor's degree in Finance from Missouri State University. She also holds a Masters in Business Administration (MBA) from Southeast Missouri State University and two graduate degrees in banking through Vanderbilt and Louisiana State.

Jennifer and her husband, Rhett, started Hendrickson Business Advisors, LLC in 2007, fulfilling a lifelong dream of owning their own business. The firm provides management and marketing consulting services to small and mid-sized businesses across all industries. They also own a business brokerage franchise: Murphy Business of Cape Girardeau.

Giving back to the community has always been a priority for Jennifer.  She is involved with several organizations including the Zonta Club of Cape GirardeauCape Girardeau Area Chamber of Commerce, and Progressive Farm Credit Services.

Together, Rhett and Jennifer have one daughter and reside in Cape Girardeau. In their spare time, they enjoy traveling, SCUBA diving, reading, and community service. 

Click here to email Jennifer.

Cody Green, Project Manager

Cody Green is from Jackson, MO. He attended college at Southeast Missouri State University. After graduation, he moved to Lynchburg, VA to attend seminary at Liberty University, pursuing a Masters of Arts in Religion in Church Ministry & Discipleship. He moved back to the Cape Girardeau area in 2017.

Cody joined the team as a Project Manager of Faith Perceptions in September 2018. Cody is passionate about ministry and growing the Church. He loves working at Faith Perceptions because it gives him the opportunity to impact the Church on a larger scale than he ever thought possible.

Outside of work, Cody enjoys playing basketball or whatever city league sport is in season. He is captivated by the space industry and would volunteer to move to Mars if the opportunity presented itself. He also enjoys outdoor activities and traveling with his wife, Jessie. 

Click here to email Cody.

Kate Roth, Project Coordinator

Kate Roth was locally born and raised in the Cape Girardeau area. She is a graduate of Southeast Missouri State University with a degree in Human Resources Management. With the rapid growth of Faith Perceptions, Kate joined the team in February 2010 to help manage the mystery guest portion of the endeavor. While others on the team reach out to new clients and work with church planters, Kate responds to mystery guests' questions and organizes the church visits.

Kate enjoys staying involved with her favorite organization, FBLA-PBL. She currently serves as the officer coach for Missouri's state officers and is the secretary for the state's board of directors. In her free time, she likes to spend time with family and friends, read, and bake.

Click here to email Kate.

Suzi Reinwald, Project Coordinator

Suzi Reinwald was born and raised on a farm in Southeast Missouri where community and family are deeply valued. After working for over a decade in sales, Suzi was inspired to do something more to directly impact local communities, and joined the Faith Perceptions team. Because of Suzi’s natural ability to create strong and sustainable relationships with clients she was a natural fit, and is highly valued.

She is a Chamber of Commerce Leadership Graduate, serves on the board for Lutheran Family and Children’s Services of Southeast Missouri, and helps numerous organizations with events and fundraising. Outside of work, Suzi can be found cooking, crafting,
supporting local arts, traveling, and best of all spending time with family and friends.

Click here to email Suzi.

Victoria Pfau, Lead Validator

Victoria Pfau (better known as Tori) is a Cape Girardeau native. She graduated from Southeast Missouri State University with a BFA in Graphic Design and gained experience in marketing through previous jobs. She is our lead validator in charge of the validation process for all market research surveys. She joined our team in 2018.


Tori is active in the arts and is a board member on the Arts Council of Southeast Missouri. She is also involved in the annual Vintage Now Fashion Show to benefit the local Safe House for Women. You can usually find her enjoying downtown Cape Girardeau, when she’s not reading, cooking, or finding creative things to do.

Click here to email Tori.

Rhett  Hendrickson, Trainer

Rhett helps people create cultures that they want to work in.

Rhett is an internationally certified trainer for Dale Carnegie Training in the core Dale Carnegie Course, High Impact Presentations, and Sales – garnering consistent participant evaluation scores above the 95th percentile. He has trained employees for a wide variety of companies including Procter and Gamble; Nestle Purina; US Bank, URS Corporation; Kerber, Eck, and Braeckel; Do It Best; IBM; The United Way; Brown and Crouppen; Royal Canin; Hospital Sisters Health System; Crowe, Chizek and Company; and many more - both public and private.

Born and raised in Cape Girardeau, Missouri, Rhett started training lifeguards for the Boy Scouts of America in the mid 1980’s and is a past faculty member of the BSA’s National Camping School. Upon completing his Bachelor’s degree from Southeast Missouri State University, he took a position with the Greater St. Louis Area Council of the Boy Scouts of America where he recruited and trained adult volunteers who then assisted with adaptive recreation activities for high school students with special needs. He returned to Cape Girardeau to take a position at Southeast Missouri Hospital as the hospital's liaison to the business community. Rhett and his wife, Jennifer, started Hendrickson Business Advisors in 2007, where his focus returned to interpersonal relations and communication skills training.

Among Rhett's awards and distinctions are the Young Alumni Merit Award (2009) from Southeast Missouri State University; 40 Under 40 (2008) from Cape Girardeau's Business Today; and 30 Under 30 (2001) from Fast Forward Magazine in St. Louis. He is a Vigil Honor member of the Order of the Arrow and assistant Scoutmaster with Boy Scout Troop 2, chartered to Grace United Methodist Church in Cape Girardeau. He is a board member, volunteer, and Community Impact Committee Chairperson for the United Way of Southeast Missouri, a board member for the Cape Girardeau Community Caring Council and plays viola with the Southeast Missouri Symphony Orchestra for which he also serves as a board member. He is a member of the Cape Girardeau Area Chamber of Commerce and the Jackson, Missouri Chamber of Commerce and has served as an instructor for the Boy Scouts of America's National Camping School. 

In his spare time, Rhett enjoys SCUBA diving, landscaping, genealogy, camping, canoeing, and reading. He and Jennifer reside in Cape Girardeau with their daughter. 

Click here to email Rhett.